Foundation Color Match – Foundation Shade Finder

Foundation Color Match

When it comes to finding the perfect foundation color match, the struggle is real. Before you throw your hands up, we have a solution. Rather than swatching a million different foundations on the back of your hand—or worse—straight up guessing which foundation is suitable for your skin, there’s a matching method that actually works. L’Oréal Paris True Match™ offers super-blendable, true-to-you shades that precisely match your skin’s texture and tone for flawless results every time. With 33 shades, there’s a foundation that’s sure to work for everyone, and all it takes is learning about the colors of your complexion. Don’t worry, it’s simpler than it sounds. Keep reading to find out the secret for selecting your True Match™.


First things first, you’ll need to know what your skin tone is. Your skin tone refers to the natural color of your complexion, and this can range from fair to deep. Here’s how to determine where you fall within that range.

If you have a fair skin tone…your resemblance to a porcelain doll has probably been noted a time or two.

If you have a light skin tone…you’re still pale—just not quite as much as your fair friends.

If you have a medium skin tone…you’re caught in the middle! Your skin tone isn’t super-dark or super-light but somewhere in-between.

If you have a deep skin tone…your complexion is dark.

Bonus tip: Focus on the area of your face near your jawline and not your cheek. The latter is typically more pigmented, saturated with a natural blush, and less reflective of your true tone.


While most people probably already have a hint of what their skin tone is, the same can’t always be said for meanings. The difference between the two is as follows: Your skin tone looks to your skin and the shade of your skin, whereas meanings are the colors that come through your skin and affect the overall hue. The undertones of your skin are either cool, warm, or neutral.

Cool meanings appear in your complexion with ideas of blue or pink, while warm undertones look more yellow or golden. If your meanings are neutral, you’re in-between—not too muddy or too shallow. Try these easy tricks for finding your undertone:

1. Look at the inside of your arm. If your veins appear blue or purple, you’re cool-toned, while green veins indicate warm-toned skin. If you’re not sure, you very well might be neutral.

2. Hold something white up to your skin. Placing something stark white, like a piece of paper, next to your face can help solve the mystery. The white should create a cast of color on your skin. If your face suddenly appears pink or blue, you’re cool—and if you look yellow, you’re warm. If your skin seems gray, you’re neutral.

3. Contemplate the clothing that garners the most compliments. Think about the pieces in your wardrobe that always receive rave reviews. If you’re consistently complimented when wearing shades of brown, dark green, or orange, your undertone is likely to warm. If you’re overwhelmed with praise anytime you rock rose, pink, or pastel shades, it’s safe to assume your undertone is cool. If you receive compliments no matter what you wear (lucky!), you may be neutral—or just seriously stylish.


To determine your True Match™, you’ll need to know both your skin tone and undertone. Now that we know that won’t be a problem, picking out your color should be no issue. The L’Oréal Paris True Match™ Super Blendable Makeup has shades in all three undertones (warm, cool, and neutral) ranging from fair to deep. Just put together your skin tone and undertone, and there’s your match!


When you want your foundation to look its best—which should be always—you’ll need to get the application just right. Dot the liquid formula onto cheeks, nose, chin, and forehead. Then, using your fingers or a makeup blending sponge, blend the foundation out towards your hairline and down.


Top your cheeks off with a healthy-looking flush. Dust on the L’Oréal Paris True Match™ Blush for an instant pop of color.


We all want our makeup to last just a little bit longer, and that tends to depend on how you finish your look. To help keep shine at bay and extend the life of your look, apply the L’Oréal Paris True Match™ Powder to your T-zone area and blend out.

Still feeling skin tone focused? Check out our article on The Best Nude Lipstick for Every Skin Tone.

foundation color match


  • Typically, you should aim to either match your face to your neck or keep your face one shade lighter than your neck. Reason being, once you apply bronzer, powder, and blush, your face may appear darker than it does with foundation alone.
  • The best way to find your flawless foundation shade is to test it out! Stores like Sephora and Ulta will provide you with a foundation sample so you can give it a go before buying the full-size product. If you’re buying from the drugstore or are otherwise unable to test the foundation, hold the bottle up to your jawline to identify the closest match. Note: Some drugstores will allow you to return or exchange foundation if you accidentally choose the incorrect shade.
  • If there are testers available to you in the store, simply apply a thin layer of foundation to your jawline (clean/free from the foundation) to assess the match. If you are able to seamlessly blend the new foundation into your skin, congrats, you’ve found your shade! If not…
foundation color match

Reasons You’re Always Returning Your Foundation

foundation color match

Fewer things are more jarring than getting a good look at yourself around 3 p.m. and realizing the foundation you’d considered flawless six hours earlier is now—choose what applies—splotchy, muddy, cracked, or basically non-existent.

You might be quick to blame your skin, but in most cases, it’s the makeup you’re choosing for your skin. Foundation mistakes are tough to avoid—you’re dealing with, in essence, a one-size-fits-all product—but there are a few factors to consider before you even buy the bottle (or stick!) that’ll ensure you’re getting the most from the formula you choose. Here, we asked pro makeup artists to explain the reasons your foundation isn’t working for you—even if you think you’ve done everything right.

1. It oxidized.

Hate to break it to you, but you can’t just walk into a store, make an educated guess, and walk out with a foundation that kind of looks like your own skin—it’s worth taking the time to test and wear before you buy. “A foundation in the bottle in its liquid state is a certain color, and it can oxidize on the face and change color as it dries or sets,” explains Troy Surratt, makeup artists and founder of Surratt Beauty. “It can also change depending on your personal pH and chemistry.” The fix: Do your homework when selecting a shade by using either a high-tech, color-matching service or slathering on what you think might work at Sephora and letting it sit for a few hours before you take the plunge. Seeing how it adjusts to your skin over the course of a day is absolutely key.

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